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The growing industry of personalised beauty brands in India Updated: Updated: February 23, 2021 12:39 IST India’s homegrown personalised beauty brands are growing their customer base, but are they really all that different from regular brands? Share Article AAA India’s homegrown personalised beauty brands are growing their customer base, but are they really all that different from regular brands? Contrary to the message drilled into us in 2020, I touch my face. I am trying to count exactly how many dry patches I have and whether or not they are larger than coins — questions I had never ...

Pawel Pysz Non-toxic formulas from handpicked ingredients selected with a vigilant eye for minimal environmental impact and wrapped in a recyclable bottle—what’s not to love? However, every inch of shelf space in the skincare aisle is hotly fought-after, and the fledgeling clean beauty industry can often find it hard to compete with the accessible price bracket of mass-produced, machine-made products. So, what makes it worth your while to pay the difference by upgrading to clean beauty and what exactly is driving up costs, to begin with? We went looking for answers, and here’s what we l...

Hair Care takes the lead in the Application segment: Halal hair care products include shampoo, conditioner, hair oil, hair gel, hair spa creams among others. Hair care application has been witnessing a dominant position in the halal cosmetics application over the years owing to specific interests and desires for healthy hair and hair styling especially among the Muslim women. LAMEA is expected to grow at a lucrative rate of 14.7% during the forecast period. APAC is estimated trail right behind. The increasing awareness surrounding the benefits of using skincare products is expected to drive t...

“We now feel ready for offline marketing”: WOW Skin Science’s Madhur Acharya Share Via: The brand recently collaborated with PVR Cinemas, again. WOW’s marketing head talks about why offline sales are tempting for the eight-year-old, e-commerce brand. In order to expand its base to the discerning consumers in south India, leading skincare and haircare brand WOW Skin Science recently collaborated with PVR Cinemas for the premiere of the multi-starrer Tamil film ‘Master’. WOW’s first collaboration with PVR was in December 2020, during the premiere of the film �...

This adtech startup is helping the likes of CRED, Grofers, Licious scale up their digital media campaigns Founded in 2013, New Delhi-based ET Medialabs now works with 250 brands, helping them leverage digital advertising and analytics to scale up. 0 claps Share on Advertising and marketing are useful tools for businesses to expand their customer base. Over the last few years, advertising campaigns have evolved. With technological disruption, advertisements moved from paper pamphlets to hoardings, television, and now even social media. As more Indians go online, becoming active users of digit...