Formerly Alcoma News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Clean break from the old alcoma brand. >> we worked through it with a tag line on all of our publications. three lakes golf course, formerly alcoma until we really established our true identity. >> another campaign focused on reminding old and new customers that three lakes was carrying on a local tradition. the course didn't change, just the name. >> we started a campaign called the roots stay the same. we would put three lakes golf course across the top and then have a layer of grass and in the roots of alcoma. i think it helped customers feel comfortable with the transition. >> it didn't ma...

Printed material. meghan was hesitant to make a clean break from the brand. >> we worked through it with a tag line on all of our publications. three lakes golf course, formerly alcoma until we established our true identity. >> another campaign focussed on reminding old and new customers that three lakes was carrying on a local tradition. the course didn't change, just the name. >> we started a campaign called the roots stay the same. we would put three lakes golf course across the top and then have a layer of grass and in the roots of alcoma. i think it helped customers feel comfortable with ...

Hard to break. >> if somebody says alcoma, i don't correct them but i follow it with, at 3 lakes. warby parker disrupted the world of prescription eye wear starting with its earliest incarnation as an e-commerce site. two years ago they opened their first store in new york's soho district. since then they've opened a dozen locations across the country and they are a shining example of how to build a brand. ♪ >> when classmates neil blumenthal, andrew hunt, and david gilboa launched warby parker, it shook the world of eye wear. selling under the price of typical fashion glasses and doing it...

Publications. 3 lakes golf course, formerly alcoma at the beginning until we established our true identity. >> another campaign to kpused on reminding customers that 3 lakes was carrying on a tradition. the course didn't change, just the name. >> we started a campaign the roots remain the same. we have a layer of grass and in the roots have alcoma. i thinit helped customers feel comfortable with the transition. >> while it's taken some time, people are finally embracing the switch. >> this has been the year that people go, 3 lakes, they know where it is now. >> it didn't matter how long the re...