Arthur Hawk News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Hi, everybody, welcome to your business, the show dedicated to helping your growing business. Many entrepreneurs are embracing the internet to boost sales but to say that everyone is doing it would be wrong. A virginia entrepreneur refuses to set up shop online because she believes that would be doing her business and clients a disservice. This yarn store owner prefers to interact with her customers on the phone, by email or face to face any day of the week instead of trying to manage her sales through a website. I really dont want anything to do with selling online. We love to talking to peop...

Hi, everybody, remember to your business, the show dedicated to helping your growing business. Many entrepreneurs are embracing the internet to boost sales but to say that everyone is doing it would be wrong. A virginia entrepreneur refuses to set up shop online because she believes that would be doing her business and clients a disservice. This yarn store owner prefers to interact with her customers on the phone, by email or face to face any day of the week instead of trying to manage her sales through a website. I really dont want anything to do with selling online. I dont want to process we...

Pittsburgh, pennsylvania is finally a brand of its own. >> what we were fighting hard fight too, is convincing the public that they could come here. every day more people understand that. >> arthur hawk now owns this 18-hole facility, and anyone is welcome to play a few rounds now that it's public. it's quite a change from three lakes former life. it used to be thmeers only alcoma golf course. he knew the name was familiar to many. not only was the course called alcoma but the neighborhood around it. after 78 80 years in business, the club faced an uncertain future. >> like a lot of golf cours...

Play. >> employees liked the idea of a new name too. the officer manager says customers were confused. >> i answer the phone every day. a lot of people would call and didn't realize it was a public course. we thought if we change the name, people will know we're a public course. >> arthur said not everyone was on board. >> people arguing with me. i said you have to leave it that way. >> in an effort to get the word out, they launched a contest. they wanted to engage with customers. >> we thought including the public into the name change was the way guard. holding the competition really made ev...

Printed material. meghan was hesitant to make a clean break from the brand. >> we worked through it with a tag line on all of our publications. three lakes golf course, formerly alcoma until we established our true identity. >> another campaign focussed on reminding old and new customers that three lakes was carrying on a local tradition. the course didn't change, just the name. >> we started a campaign called the roots stay the same. we would put three lakes golf course across the top and then have a layer of grass and in the roots of alcoma. i think it helped customers feel comfortable with ...