Old Alcoma News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Pittsburgh, pennsylvania is finally a brand of its own. >> what we were fighting hard fight too, is convincing the public that they could come here. every day more people understand that. >> arthur hawk now owns this 18-hole facility, and anyone is welcome to play a few rounds now that it's public. it's quite a change from three lakes former life. it used to be thmeers only alcoma golf course. he knew the name was familiar to many. not only was the course called alcoma but the neighborhood around it. after 78 80 years in business, the club faced an uncertain future. >> like a lot of golf cours...

The officer manager says customers were confused. >> i answer the phone every day. so, a lot of people would call and didn't even realize it was a public course. we thought, well, if we change the name, then now it's going to be okay. people are going to know we're a public course. >> but arthur said not everyone he talked to weren't on board. >> people arguing with me. i said, you have to leave it that way, you have to leave it that way. >> in an effort to get the word out, they launched a contest. they wanted to engage with customers. >> we thought really including the public into the name c...

Clean break from the old alcoma brand. >> we worked through it with a tag line on all of our publications. three lakes golf course, formerly alcoma until we really established our true identity. >> another campaign focused on reminding old and new customers that three lakes was carrying on a local tradition. the course didn't change, just the name. >> we started a campaign called the roots stay the same. we would put three lakes golf course across the top and then have a layer of grass and in the roots of alcoma. i think it helped customers feel comfortable with the transition. >> it didn't ma...