Why do automotive makers love gaming?
Automotive manufacturers increasingly want a piece of the action in esports Revenue from the gaming market in Asia Pacific amounted to $72.2bn in 2019, according to Statista. These are attention-grabbing figures and signify spend being pulled from other marketing channels, with automotive makers in particular keen to get in on the action, as we find out. The immense popularity of racing games such as Gran Turismo and Forza Horizon has seen automotive manufacturers increasingly want a piece of the action in esports. The likes of BMW, Toyota and Nissan have been involved with global esports co...
Source: thedrum.com