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>> rupert developed a machiavellian approach to the business. >> mr. maxwell has lost. >> rupert discovered if you start turning the doyleial down markets go up. >> sex and blood and murder and mayhem. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm gonna have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> it is the first concrete blook removed by east german workers. >> we hear the berlin wall is coming down. what? we've got to...

And television has been that. They dont pay me enough to deal with animals like this. People are no longer embarrassed to admit they watch television. We have seen the news, and it is us. Slowly but surely, the 1970s are disappearing. The 1980s will be upon us. What a decade it is coming up. Happy new year as you begin the 80s in the television world, the landscape was, on any given evening, 9 out of 10 people were watching only one of three networks. More than 30 Million People are addicted to it. Social critics are mystified by its success. What is it . Its televisions primetime, prairie pot...

♪ ♪ ♪ ♪ slowly but surely, the 1970s are disappearing. the 1980s will be upon us. and what a decade it is coming up. happy new year! >> as we began the '80s in the television world, the landscape was on any given evening, 9 out of 10 people watching only one of three networks. >> more than 30 million people are addicted to it. social critics are mystified by its success. what is it? it's television's primetime prairie potboiler "dallas." >> a move like that will destroy all of ewing oil and ruin our family name! >> i assure you, a thought like that never crossed my mind. >> b...

machiavellian approach to the newspaper business. it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he brought up 40% of the circulation of newspapers in new england. >> this is your chance to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete blo...

it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete block was removed by east german workers. >> then we hear t...