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In this paper, we share background on the ‘Big Tobacco, Tiny Targets’ campaign, three short case studies from countries where the campaign had a substantial policy impact, keys to campaign success and campaign challenges. The campaign which demonstrated that the world’s biggest tobacco companies are targeting the world’s youth with tobacco marketing and advertising can be adapted by others in their tobacco control policy campaigns.

The point-of-sale (POS), places where consumer goods are sold, is an important platform for marketing tobacco. Greater exposure to tobacco advertising and promotion at POS is associated with a greater likelihood of smoking among youth.1 2 In the USA, POS that adolescents visit regularly display more tobacco advertising than POS in the same community that are less popular with youth.3

In 2015, the Campaign for Tobacco-Free Kids (Tobacco-Free Kids), a US-based non-profit advocacy organisation focused on reducing tobacco use globally, coll ....

Burkina Faso , Shakar Dara , Federally Administered Tribal Areas , North West Frontier , Jalalpur Bhattian , United States , Georgia General , Pindi Bhattian , Malik Imran , Lucha Antitab , George Bakhturidze , Leonce Sessou , Healthcare Committee Of Parliament , Big Tobacco , Africa Tobacco Control Alliance , Johns Hopkins Bloomberg School Of Public Health , Monitoring Center , Consumer Information Network , National Association Of Consumers Armenia , British American Tobacco , Clearpoint Communications Associates , Philip Morris International , Health Association Of India , Framework Convention On Tobacco , Health For All Coalition , University Of Western Cape ,