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Film advertisement created by Fred & Farid, United States for Ladder, within the category: Finance.

/PRNewswire/ -- Ladder, the company offering flexible life insurance in minutes, is announcing the launch of its first brand campaign on the heels of a $100M...

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!

Fridays For Future “1%” spot “1%” satirically illuminates the extreme focus to colonize Mars and motivates everyone else to fix climate change on Earth. Responses by Fred & Farid Los Angeles Background: After much talk about climate change, everybody knows it’s a problem, but many people still aren’t doing anything to change it. Greta Thunberg’s global climate movement and activist organization, Fridays For Future, needed to get humans to care—really care—and motivate them to start fixing climate change on Earth, now. Reasoning: The mission to colonize Mars is gainin...

In anticipation of NASA’s Rover attempting to land on Mars, the Greta Thunberg-founded Fridays For Future organization has released a mock ad about the hypocrisy behind the so-called Mars (and space, in general) tourism.