After 45 Years in the Bay Area, Mr. Espresso Opens First Cafe
While some 45-year-olds may experience the phenomenon known as midlife crisis, 45-year-old Mr. Espresso is experiencing a complete rebirth in Oakland.
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While some 45-year-olds may experience the phenomenon known as midlife crisis, 45-year-old Mr. Espresso is experiencing a complete rebirth in Oakland.
Mr. Espresso, an Oakland-based, family-run company that has been roasting and distributing Italian-style oak wood roasted coffee to Bay Area retailers, cafes and restaurants for 45 years, will open its first cafe, The Caffè by Mr. Espresso, in downtown Oakland, Monday, May 22, 2023. Mr. Espresso was founded in 1978 by Carlo Di Ruocco, a native of Salerno and the original “Mr. Espresso.” The company continues to be a family affair, with Carlo’s wife and the family’s three adult children all actively involved in the day-to-day business operations.
Fans of Italian coffee culture, rejoice: A new cafe in downtown Oakland aims to replicate the Continental coffee experience, with all its sleek design touches and steam-shooting gizmos, and is run by the Italian-descended family behind local roasters Mr. Espresso. The Caffè by Mr. Espresso, which opens today at 1120 Broadway, channels a product name no doubt familiar to many Bay Area caffeine junkies. Carlo Di Ruocco, who's from Salerno, Italy, founded Mr. Espresso way back in the 1970s and made a name for himself roasting beans with oak wood and wholesaling them to local shops. After ne...
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