Google and Paramount at IBC 2022: Use Data for Personalization, Storytelling, and Customer Retention
Data is worth it's weight in gold to digital service providers who can mine it effectively. Power that data extraction with AI and ML and it will drive personalised content recommendations, and improved search and discovery to help differentiate a service and stem churn. This was a major topic across the IBC showfloor in Amsterdam this week.
Source: streamingmediaglobal.com