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The human brain is a tangled highway of wires emanating from nearly 100 billion neurons, all of which communicate across trillions of junctions called synapses. "Depressingly complex," Harvard neuroscientist Jeff Lichtman calls it.
Data is worth it's weight in gold to digital service providers who can mine it effectively. Power that data extraction with AI and ML and it will drive personalised content recommendations, and improved search and discovery to help differentiate a service and stem churn. This was a major topic across the IBC showfloor in Amsterdam this week.