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Frito-Lay Super Bowl Snack Index Finds Snacking Sparks Happy Memories and Joy for All Ages

/PRNewswire/ When the coin flips in Super Bowl LVI, snacks will be center stage and creating smiles more than ever in gatherings of friends and family. ....

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Fritos Anyone? Why The Fourth Of July Weekend Will Be Good For Salty Snack Makers

Fritos Anyone? Why The Fourth Of July Weekend Will Be Good For Salty Snack Makers
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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It's Snack Time!


Barbara Sax
Consumers particularly Gen Z and Millennials have an insatiable appetite for new products in the snack aisle.
The pandemic has been good to the salty snack category. Category growth in the segment outpaced all other snack categories during the COVID-19 outbreak as consumers stocked up on their favorite comfort snacks during lockdown. In fact, retail sales data from IRI and the Frito-Lay Snack Index indicate that salty snacks have been the No. 1 growth food segment since March.
Consumers found comfort in indulgent snacks in the time of COVID. Demand for Frito-Lay legacy brands has spiked over the past several months, with Lay’s up 32% and Tostitos up 42%. Mega-brands in the indulgent snack segment will continue to generate excitement with new and limited-edition flavors and impactful seasonal displays that create dependable lifts in sales. ....

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