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Where next for ice cream? 'Frozen treat brands will need to speak to indulgences differently' - Vimarsana News

Where next for ice cream? 'Frozen treat brands will need to speak to indulgences differently'

The US ice cream and frozen novelties category experienced a significant rise in sales in 2020 (+16.3% vs. 2019) as consumers sought out comfort eating while confined to their homes. However, in 2021 and into 2022, the category will be challenged as consumers resume out-of-home activities and renew their health goals, says Mintel. According to Mintel, the ice cream market is expected to decline by 3.7% this year compared to 2020, and a slower return to pre-pandemic growth will continue into 2022. Consumers are gradually stepping back from indulgent foods post-pan...

It's Snack Time! - Vimarsana News

It's Snack Time!

Barbara Sax Consumers — particularly Gen Z and Millennials — have an insatiable appetite for new products in the snack aisle. The pandemic has been good to the salty snack category. Category growth in the segment outpaced all other snack categories during the COVID-19 outbreak as consumers stocked up on their favorite comfort snacks during lockdown. In fact, retail sales data from IRI and the Frito-Lay Snack Index indicate that salty snacks have been the No. 1 growth food segment since March. Consumers found comfort in indulgent snacks in the time of COVID. Demand for Frito-Lay le...