Where next for ice cream? 'Frozen treat brands will need to speak to indulgences differently'
The US ice cream and frozen novelties category experienced a significant rise in sales in 2020 (+16.3% vs. 2019) as consumers sought out comfort eating while confined to their homes. However, in 2021 and into 2022, the category will be challenged as consumers resume out-of-home activities and renew their health goals, says Mintel. According to Mintel, the ice cream market is expected to decline by 3.7% this year compared to 2020, and a slower return to pre-pandemic growth will continue into 2022. Consumers are gradually stepping back from indulgent foods post-pan...
Source: foodnavigator-usa.com