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Linda Yaccarino, who took over as CEO of Twitter from Tesla's Elon Musk, says sales teams will have to meet face-to-face with businesses like General Motors and United Airlines.
Twitter has faced advertising revenue declines since Tesla CEO Elon Musk acquired the social media platform in October, including a nearly 60% drop recently.
Elon Musk culminated a trip to communist China on Thursday after meeting a parade of China's most powerful Communist Party officials.
Linda Yaccarino's onstage appearance with Elon Musk at a marketing conference in Miami Beach amounted to a job interview, according to observers.
Twitter's new CEO has deep advertising industry connections, and is described by sources as tough, fearless, and smart. But saving Twitter means controlling Elon Musk.