With Google's Latest Move, Brands Should Focus Their Data Strategies on Marketing Fundamentals
PHOTO: Caroline Attwood | unsplash Googleâs announcement that it wouldn't support any form of third party ID will hopefully serve as a wake-up call for brands. It's time brands shift their thinking from how to replace third-party cookies with some other ID, to how to get what they want with something different â and potentially better. First (and second) party data is more promising than ever. Through the lens of âa third party cookie replacement,â some have cited first party data as lacking scale. But brands have experienced a record acceleration of consumer digital be...
Source: cmswire.com