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MoviePass co-founder's PreShow Interactive raises $3M to expand into gaming – TechCrunch


MoviePass co-founder’s PreShow Interactive raises $3M to expand into gaming
PreShow Interactive is giving gamers a new way to earn in-game currency in exchange for watching ads a concept that’s become familiar in mobile games but hasn’t really made much headway on PCs or consoles.
The startup is led by MoviePass’ founding CEO Stacy Spikes. When I spoke to Spikes about PreShow two years ago, he was beta testing an app that provided users with free movie tickets in exchange for watching ads. But obviously, theatrical moviegoing has taken a big hit in the past year.
Spikes told me yesterday that he’d always hoped to bring the PreShow concept to four categories theatrical movies, gaming, subscription streaming and video on demand but the pandemic forced the startup to shift focus more quickly than expected and explore what a gaming experience might look like. ....

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