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The PreShow app will essentially act as a broker of consumers’ time, he said. In exchange for watching a 15-minute “preshow,” a user will receive credits toward in-app purchases on Xbox or PlayStation, he said. Sometimes called microtransactions, the purchases are now an inevitable part of gaming, whether to get better gear in Fortnight or improve your player's jumper in NBA 2K. The company is still working on setting its exact rates. Websites such as Swagbucks and InboxDollars similarly offer rewards in exchange for watching ads or filling out a survey. But PreShow is uni...
Stacy Spikes Stacy Spikes' company PreShow Interactive offers players the ability to exchange time spent engaging with branded content to unlock in-game currency. Moviepass co-founder Stacy Spikes revealed on Thursday his latest project: PreShow Interactive, a mobile app that offers gamers the ability to exchange their time spent engaging with branded content to unlock in-game currency without interrupting their playing experience. The currency that players unlock may be applied to many popular games across multiple consoles. Currently in Beta, the company has closed $3 million in seed fundin...
MoviePass co-founder’s PreShow Interactive raises $3M to expand into gaming PreShow Interactive is giving gamers a new way to earn in-game currency in exchange for watching ads — a concept that’s become familiar in mobile games but hasn’t really made much headway on PCs or consoles. The startup is led by MoviePass’ founding CEO Stacy Spikes. When I spoke to Spikes about PreShow two years ago, he was beta testing an app that provided users with free movie tickets in exchange for watching ads. But obviously, theatrical moviegoing has taken a big hit in the past year. Spikes told me ye...
MoviePass Cofounder Has New Service For Gamers The new service will let you opt-in to advertising and earn in-game currency in return. MoviePass co-founder Stacy Spikes has a new venture aimed at gamers. Preshow Interactive will let you opt in to serving up advertising while you play, and in exchange you'll earn in-game currency. The Preshow Interactive mobile app is currently in beta and converts time spent with ads into currency for a library of more than 20,000 games. Those include PC, console, and VR games. The company says it uses "incentivized engagement" rather than advertising that in...