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Westside Produce and Classic Fruit Gear Up for Bountiful Domestic Melon Season perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.
Gearing up for U.S. domestic melon season freshplaza.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from freshplaza.com Daily Mail and Mail on Sunday newspapers.
Campaign encourages growth in dried fruit category Print 17th May 2021 A campaign focusing on the health benefits of natural dried fruit has resulted in a 21% increase in positive social sentiment associated with the category and a 17% increase in Google searches for dried fruit. The campaign – which was fronted by TV presenter Denise Van Outen and promoted by 16 lifestyle, parenting, fitness, and food influencers, the #eatmoredriedfruit promotion – was launched in January to help create positive discussion around natural dried fruit and the benefits of its consumption. It reached more than 26 million consumers, according to the Dried Fruit Alliance. Media interviews with Van Outen on her involvement with the campaign were secured in key consumer titles such as Red Online and Healthy Living, achieving a combined reach of 17.7m. The Dried Fruit Alliance’s key messages were further amplified across the influencers’ social channels, resulting in 9 million ....
Campaign aims to encourage growth in dried fruit category Print 8th January 2021 Leading dried fruit businesses are teaming up again to communicate the benefits of eating dried fruit as part of an everyday diet, in order to drive category growth. The Dried Fruit Alliance – consisting of Whitworths, Californian Raisin Administrative Committee, the California Prune Board, Pagysa, Aegean Exporters Association, Raisins South Africa, Victorian State Government, Dried Fruits Australia and Suriaexport Raisin Exporting Group – aims to re-educate consumers about the health benefits and versatility of incorporating dried fruit in everyday diets. The 2021 #eatmoredriedfruit campaign aims to raise awareness of the health benefits of dried fruit to increase consumption of dried fruit over the next five years. The campaign will be fronted by TV personality Denise Van Outen and will be supported by lifestyle, parenting, fitness and foodie influencers to help create posit ....