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Campaign encourages growth in dried fruit category

Campaign encourages growth in dried fruit category
Print
17th May 2021
A campaign focusing on the health benefits of natural dried fruit has resulted in a 21% increase in positive social sentiment associated with the category and a 17% increase in Google searches for dried fruit.
The campaign – which was fronted by TV presenter Denise Van Outen and promoted by 16 lifestyle, parenting, fitness, and food influencers, the #eatmoredriedfruit promotion – was launched in January to help create positive discussion around natural dried fruit and the benefits of its consumption. It reached more than 26 million consumers, according to the Dried Fruit Alliance.
Media interviews with Van Outen on her involvement with the campaign were secured in key consumer titles such as Red Online and Healthy Living, achieving a combined reach of 17.7m. The Dried Fruit Alliance’s key messages were further amplified across the influencers’ social channels, resulting in 9 million ....

South Africa , United States , Esther Ritson Elliott , Van Outen , Denise Van Outen , Aegean Exporters Association , Fruit Alliance , Suriaexport Raisin Exporting Group , Dried Fruit , Red Online , Healthy Living , Dried Fruit Alliance , California Prune Board , Californian Raisin Marketing Board , Raisins South Africa , Dried Fruits Australia , Suriaexport Raisin Exporting , ஒன்றுபட்டது மாநிலங்களில் , எஸ்தர் ரிட்சன் எலியட் , வேன் ஓஊதேங் , மறுக்க வேன் ஓஊதேங் , ஏஜென் ஏற்றுமதியாளர்கள் சங்கம் , பழம் கூட்டணி , உலர்ந்த பழம் , சிவப்பு நிகழ்நிலை , ஆரோக்கியமான வாழும் ,

Campaign aims to encourage growth in dried fruit category

Campaign aims to encourage growth in dried fruit category
Print
8th January 2021
Leading dried fruit businesses are teaming up again to communicate the benefits of eating dried fruit as part of an everyday diet, in order to drive category growth.
The Dried Fruit Alliance – consisting of Whitworths, Californian Raisin Administrative Committee, the California Prune Board, Pagysa, Aegean Exporters Association, Raisins South Africa, Victorian State Government, Dried Fruits Australia and Suriaexport Raisin Exporting Group – aims to re-educate consumers about the health benefits and versatility of incorporating dried fruit in everyday diets.
The 2021 #eatmoredriedfruit campaign aims to raise awareness of the health benefits of dried fruit to increase consumption of dried fruit over the next five years. The campaign will be fronted by TV personality Denise Van Outen and will be supported by lifestyle, parenting, fitness and foodie influencers to help create posit ....

South Africa , United States , Phil Gowland , Denise Van Outen , Aegean Exporters Association , Fruit Alliance , Suriaexport Raisin Exporting Group , Californian Raisin Administrative Committee , Dried Fruit Alliance , California Prune Board , Raisins South Africa , Victorian State Government , Dried Fruits Australia , ஒன்றுபட்டது மாநிலங்களில் , மறுக்க வேன் ஓஊதேங் , ஏஜென் ஏற்றுமதியாளர்கள் சங்கம் , பழம் கூட்டணி , உலர்ந்த பழம் கூட்டணி , கலிஃபோர்னியா கத்தரிக்காய் பலகை , விக்டோரியன் நிலை அரசு , உலர்ந்த பழங்கள் ஆஸ்திரேலியா ,