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‘Toy Fair will showcase India as a manufacturing and sourcing hub’ February 24, 2021 India’s first ever Toy Fair will be held virtually between February 27 and March 2 India’s first Toy Fair will not just offer a platform for the domestic toy manufacturers to display their range to the global audience, but will also provide an opportunity to showcase India as a major sourcing hub for global brands, say leading players in the Indian industry. “The Toy Fair can serve the purpose of showcasing our capabilities to the global toy manufacturers and becoming a bigger destination to sourc...

706 Views LaRose Industries, the owners of the Cra-Z-Art brand a globally revered name in the classic toy, arts and crafts, and puzzles space has acquired the Arts, Crafts, Stationery (AST) business from Mattel. The deal includes the popular RoseArt and Rose Moon brands as well as the rights to produce and sell all associated products including iconic brands such as Fun Dough and Fuzzy Posters. An important milestone for the US-based LaRose company, the acquisition reunites the RoseArt brands with the Rosen family. RoseArt was founded in 1923 by Isidor Rosen and eventually led by Lawrence Ro...

LaRose Industries, LLC, d/b/a Cra-Z-Art, Acquires Arts, Crafts, Stationery Business From Mattel Purchase marks triumphant return of popular RoseArt brands to the Rosen Family. RANDOLPH, N.J., Jan. 28, 2021 /PRNewswire/ -- LaRose Industries, LLC, d/b/a Cra-Z-Art, a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles, and school supplies, happily announced today the acquisition of the Arts, Crafts, Stationery (AST) business from Mattel. This includes the popular RoseArt and Rose Moon brands and the rights to produce and sell all associated products including premi...

Ownership is the name of the game, says Funskool India’s R Jeswant to BrandSutra Photogenic R. Jeswant, Chief Executive Officer of Funskool India Ltd, promoted by the MRF Group, oversees successful toy brands like Giggles, Fun Dough, Handycrafts, Play & Learn, etc., in addition to several international toy brand tie-ups. Here, Jeswant takes us through the two decades that he has spent at Funskool and also gives a whiff of what to expect from it in future Not much fun to begin with... I joined Funskool in April, 2000 as Head of Sales. The industry was very different then. Funskool was sma...