Stay updated with breaking news from Functional Beverage. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Nutraceutical ingredient supplier Nektium has developed a new water-soluble version of its nootropic botanical ingredient Zynamite to respond to the demand for functional drink innovation across cognitive and sports categories.
Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.
Emotional Utility Beverage sparkling functional drinks were developed to provide a functional, healthy tool to support consumers’ evolving emotional and cognitive states, Charles Gores, chairman and owner of Emotional Utility Beverage, explained to FoodNavigator-USA during Natural Products Expo West in March.
Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained to FoodNavigator-USA during the Natural Products Expo earlier this month.
Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.