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![[Webinar] Better-for-you beverage brands meet the moment with functionality, flavor, nutrition - Vimarsana News](https://www.bakeryandsnacks.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/webinar-better-for-you-beverage-brands-meet-the-moment-with-functionality-flavor-nutrition/16678790-1-eng-GB/Webinar-Better-for-you-beverage-brands-meet-the-moment-with-functionality-flavor-nutrition.png)
Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system health, which will be a focus of an upcoming FoodNavigator-USA webinar.
Drinking beer could be good for your gut and immunity, stimulating healthy microbiota diversity thanks to the beneficial brew of compounds found in the fermented beverage.
![[Webinar] Better-for-you beverage brands meet the moment with functionality, flavor, nutrition - Vimarsana News](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/webinar-better-for-you-beverage-brands-meet-the-moment-with-functionality-flavor-nutrition/16678790-1-eng-GB/Webinar-Better-for-you-beverage-brands-meet-the-moment-with-functionality-flavor-nutrition.png)
Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system health, which will be a focus of an upcoming FoodNavigator-USA webinar.
Kirin has introduced a version of its immune care postbiotic drink with 50% less calories, claiming to make it more accessible for health-conscious consumers without compromising on taste.
Olipop is set to reach $200 million in sales this year, a 100% increase from 2022. Its co-founder, Ben Goodwin, shares insights behind the brand's growth and success.