IPA Touchpoints report dispels OOH lockdown myths
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. IPA Touchpoints report dispels OOH lockdown myths The release of a new IPA Touchpoints report always makes for interesting reading and the publication of its third edition of Making Sense: The Commercial Media Landscape did not disappoint. This edition of the report compared media consumption and behaviour both before (6 Jan-23 March) and during...
Source: thedrum.com