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Many rural communities face growing demographic and economic challenges. Smart planning can help anticipate and respond to these problems, allowing communities to take control of their destinies.
The dictionary definition of trust is the firm belief in the reliability, truth, ability or strength of someone or something. For businesses and the general population, trust has increasingly become an important currency, further exacerbated by the events of the past year.
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. IPA Touchpoints report dispels OOH lockdown myths The release of a new IPA Touchpoints report always makes for interesting reading and the publication of its third edition of Making Sense: The Commercial Media Landscape did not disappoint. This edition of the report compared media consumption and behaviour both before (6 Jan-23 March) and during...
Now Near Next â The Latest View from OOH December 18, 2020 H-OOH, H-OOH, H-OOH! 2020 has been a year like no other for the OOH sector. A series of lockdowns, phases and levels that altered audience movement and behaviours presented a challenging year for OOH, and society as a whole. At PML Group we rose to this challenge. Combining our expertise with bespoke insight and third-party research, that we have continually shared via this Now Near Next series, we were able to deliver the best return on investment for advertisers at every turn. Throughout the pandemic, OOH has been an effective...