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Now Near Next – The Latest View from OOH April 30, 2021 The Irish Open Following the highly significant and wide-ranging government announcements last night regarding the reopening of society in the coming weeks, life is set to change for the better. With May now upon us, opportunities for OOH advertisers are set to broaden dramatically and arrive quicker than perhaps anticipated. ‘The Path Ahead’ means that retail, leisure, and social environments will all be positively impacted in the very near future. Combined with improving weather and an ever-increasing vaccinated populati...

Now Near Next – The Latest View from OOH February 12, 2021 Colum Harmon, marketing director, with this week’s view from OOH. In Now Near Next this week we include the second part of our Check/Out study, carried out in conjunction with Ipsos MRBI. We have the latest auto mobility data from Locomizer and TII as well as findings from UK research into the importance of localised marketing. Data from Deloitte and Kantar also speaks to the value of POS advertising. Check/Out Study  This week we publish part two of results from Check/Out, a study conducted by PML Group in partnership ...

Now Near Next – The Latest View from OOH January 22, 2021 Out / Look 2021 When we published our vision of the year ahead in early 2020, we – and the rest of the planet – had no concept of what was coming and the impact it would have on us all; the terrible human tragedy felt by millions across the globe. We were reminded that human movement is the touch-paper of global pandemics; where we go, our viruses go too. And with that ferocious reminder, everything paused. Business paused. Movement paused. People paused. But during that pause, we started to think. Really think. We h...

Now Near Next – The Latest View from OOH January 8, 2021 Assessing Media Impact The new year has certainly begun with a familiar set of challenges for the OOH sector as full level 5 restrictions are implemented across the country. Although we find ourselves under similar limitations as March/April 2020, our understanding of audience behaviour in these circumstances its utterly different now and we will continue to provide relevant data and insights for OOH advertisers and planners on these pages in the months ahead. This is a pivotal moment for brands.  The reality of a vaccine roll-o...

Now Near Next – The Latest View from OOH December 18, 2020 H-OOH, H-OOH, H-OOH! 2020 has been a year like no other for the OOH sector. A series of lockdowns, phases and levels that altered audience movement and behaviours presented a challenging year for OOH, and society as a whole. At PML Group we rose to this challenge. Combining our expertise with bespoke insight and third-party research, that we have continually shared via this Now Near Next series, we were able to deliver the best return on investment for advertisers at every turn. Throughout the pandemic, OOH has been an effective...