Fur Free News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Animal activists have fashion brands squarely in their sights this Milan Fashion Week, hoping to pressure Italian brands Max Mara and Fendi to give up fur in future collections. An activist from PETA (People for the Ethical Treatment of Animals) stormed the Fendi runway on Wednesday brandishing a sign saying "Animals are NOT clothing". And a coalition of pro-animal groups stepped up their campaign on Thursday against Max Mara.

Animal activists have fashion brands squarely in their sights this Milan Fashion Week, hoping to pressure Italian brands Max Mara and Fendi to give up fur in future collections.

Animal activists have fashion brands squarely in their sights this Milan Fashion Week, hoping to pressure Italian brands Max Mara and Fendi to give up fur in future collections.

Cruelty is never fashionable. In recent decades, many brands have stopped using fur, exotic skins, and other animal products in their goods.

Wave goodbye to messy bin-emptying scenarios because the new Tineco Pure One Station does it all for you