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Its range of share-sized snack bags will bring the ‘vibrant flavours of India’ to UK consumers, it said

It has rolled its natural deodorant into 300 Sainsbury’s stores as part of the retailer’s Future Brands initiative

Upmarket London soda brand Square Root is moving into ‘upside down’ cans. The brand has poured its Lemonade, Cola, Ginger Beer and Rhubarb Soda into a new 250ml format, with its logo and product stickers appearing both ways up on the cans. This means the cans (rsp: £1.60) must be stored upside down on shop shelves and in fridges for the flavours to be read.  The labels were initially printed upside down as an accident, said the brand. “When we first saw the designs for our new cans, we were horrified,” said Square Root co-founder Robyn Simms. However, “we came to realise this ter...

‘Technology is ultimately for improving customer experience’ – 20 quotes of the week on digital transformation and impacts May 7, 2021 From digital change to Digital India, these quotes from the week of April 26 - May 2 capture tech impacts sweeping across the world. 11 CLAPS (see the previous post ). Share these 20 gems and insights with your colleagues and networks, and check back to the original articles for more insights. To create a digital ecosystem, you can either compete or collaborate with ecosystem partners. - Eddie Chibi, Cassava Smartech The role of government is e...

By Helen Gilbert2021-04-01T08:40:00+01:00 Source: Insane Grain Warburtons has ploughed £250,000 into snacking brand Insane Grain as part of the Batch Ventures innovation fund. The investment is the second one made by the 50:50 joint venture with independent business accelerator Mission Ventures, which provided capital for Dorset-based specialist biscuit manufacturer, The Artful Baker Ltd in February. Insane Grain was founded by Rushina Shah in March 2020 and recently launched its bagged snacks range in Sainsbury’s Future Brands aisles. The snacks are made from the super-grain sorghum, an...