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16th February 2021 East London soft drinks brand Square Root has secured its first supermarket listing in Sainsbury’s. The company’s core range flavours will appear on the shelves of 70 Sainsbury’s stores this month as part of the supermarket’s Future Brands scheme which seeks out new brands for trial listings. Square Root’s Lemonade, Ginger Beer and Cola variants will be available in 275ml bottles with an RSP of £1.60. All three of the drinks contain no artificial additives or flavourings, and are less than 80 calories per bottle. Founded in 2012 by Robyn Simms an...

Pic: GettyImages/FamVeld Made for Drink debuts in the potato chip category; Kellogg’s wants to emulate the success it had with White Choc Coco Pops with its new SKU and The Cookie Project is spreading kindness with its limited edition cookies baked by Kiwis with disabilities. Perfect pairing Made for Drink is making a foray into the UK’s £1bn potato crisp category with two offerings inspired by world cuisine. The UK meat snack producer is rolling out Chicken Salt Fries and Tapas Fries into Sainsbury’s and other independent retailers in the UK on 21 April. De...

Square Root soda is to make its retail debut in Sainsbury’s this month.  The upmarket soft drinks brand’s core range – Lemonade, Ginger Beer and Cola – will hit the retailer’s Future Brands bays from 14 February in 275ml bottles (rsp: £1.60). The drinks all contain fewer than 80 calories per bottle and are made with no artificial additives or flavourings. It was “exciting to be recognised” by Sainsbury’s as “a bold and authentic brand ready to make its supermarket debut”, said Square Root co-founder Robyn Simms. “I believe Square Root is exactly what millennial consu...

From reinvention to resilience: how exponential technologies call for business transformation Two expert authors join us in this interview on tech trends, business innovation, and culture change. 0 claps Share on A wealth of checklists, tips, and examples of business innovation is featured in the new book, From Incremental to Exponential: How Large Companies can See the Future and Rethink Innovation, by Vivek Wadhwa, Ismail Amila, and Alex Salkever (see my book review ). Vivek Wadhwa has been researching, teaching, and consulting in technology development and innovation for over a decade a...

THE FUTURE OF MEAT LANDS IN THE UK Pioneering plant-based alternatives to meat makers, Future Farm, is now available in UK as the brand launched in Sainsbury’s this January The brand has had huge success, selling over 9 million meatless Future Burgers in eighteen months in its native Brazil, the third biggest meat consuming nation in the world Future Farm is on a mission to help to save the Amazon Rainforest from the meat industry by fostering the movement of deforestation free and GMO-free soy in its native Brazil The brand is the first in Brazil to be awarded the Fast Company 2020 World C...