Creative 30 Add to collection Energy BBDO searched for real fans to turn into custom, digital jockeys who appeared atop the turtles as they raced While no fan can ride a horse during the real Derby, Old Forester fans were given the chance to “ride” a turtle during the 2021 Old Forester Kentucky Turtle Derby. In partnership with creative agency Energy BBDO, Old Forester searched for real fans to turn into custom, digital jockeys who appeared atop the turtles as they raced. The winners of the competition were chosen the week of the race and their faces were 3D-rendered over the turtle they...