Anil Kapoor and the overzealous defence of Jhakaas
Publicity rights are not necessary to stimulate the pursuit of fame. So, if nobody is being misled and the use does not cause any dignitary harm, why is it restrained?
Source: indianexpress.com
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Yashica Dutt and Made in Heaven: When moral right is not copyright
The contributions of Dalit writers like Dutt and Baudh should not be considered terra nullius, ripe for uncompensated and uncredited exploitation. However, in this particular instance, given the nature, substance and limited extent of borrowing involved, a call for ethical attribution is more helpful than a legal claim to intellectual property
Source: indianexpress.com
Ecommerce gaming companies increase TV and digital ads: Report
The TAM AdEx Ecommerce Gaming report said in the print medium, ads had dropped by 27%, while on radio, gaming companies saw a growth of 3.4 times
Source: livemint.com
Ogilvy Mumbai and The Womb win big at APAC Effie Awards 2022: Best Media Info
Best Media Info: Ogilvy Mumbai wins Agency of the Year & Grand Effie; The Womb crowned Independent Agency of the Year| Advertising News
Source: bestmediainfo.com
India secures 28 shortlists at APAC Effie Awards 2022
Ogilvy leads with 11 shortlists, while The Womb Communications has fetched 10. Leo Burnett Mumbai has bagged 5 shortlists
Source: bestmediainfo.com