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Gap x Barbie Collection to launch as first reveal, celebrating the spirit of inclusivity and individuality Today, Gap and Mattel, Inc. announced a new apparel collaboration inspired by Mattel's... | April 20, 2023
"Gap was founded with the mission to do more than sell clothes," says Mary Alderete, global head of Gap marketing. "GENERATION GOOD reflects this ideal that we can all be our true selves and move things forward by being a force for good. It takes a collective to change the world and that's exactly what GENERATION GOOD is up to." Gap Teen kicks things off with youth demanding a spring awakening to meet a future of their making. Across gender equity, climate justice, racial equality and anti-bullying platforms, this natural born chorus of young voices raises the bar on what's expected and what'...