Denim Brands Bank on Customer Loyalty Programs
From birthday giveaways to exclusive products, the denim industry is using loyalty programs as brand-building opportunities.
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From birthday giveaways to exclusive products, the denim industry is using loyalty programs as brand-building opportunities.
Operator Good afternoon, ladies and gentlemen. My name is James, and I will be your conference operator today. At this time, I'd like to welcome everyone to The Gap Inc. fourth-quarter 2020 conference call. [Operator instructions] I would now like to introduce your host, Steve Austenfeld, head of investor relations. Steve Austenfeld -- Head of Investor Relations Great. Thanks, James. Hey, good afternoon, everyone, and welcome to Gap Inc.'s fourth-quarter 2020 earnings conference call. Before we begin, I'd like to remind you that the information made available on this webcast and earnings cal...