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Livewire appoints Tom Simpson as new Global CEO Livewire expands its global network with new London office Livewire, the global gaming marketing...
MAGNA Media Trials, (MAGNA’s industry-leading proprietary research offering) in collaboration with Snap Inc., today announced a new study, The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey. The research was aimed at uncovering the true capabilities of augmented rea
To celebrate the return of the bold new Doritos 3D Crunch chip range across Australia, PepsiCo has partnered with Snapchat and Akcelo to create a personalised Augmented Reality (AR) experience that gives millions of users across the country the opportunity to experience the new 3D Dorito Chip in an
The new ECD replaces Gareth Leeding, who was at We Are Social for nine years.
How Snapchat is revolutionising the way we communicate and buy And how brands are making it work for them... Snapchat is changing the way brands communicate with users, who themselves are demanding something different from brands. By opening to the camera, Snapchat provides a unique, personal and individual experience for users. It’s a place to hang out, to watch curated, premium content, to play with AR such as filters and lenses - and, more recently, to buy. But what really sets Snapchat apart from other platforms and - and makes it so compelling for brands - is its pioneering AR ...