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Techniques used to improve productivity and plan out the workload are becoming increasingly popular among staff and the self-employed as a means to prioritise throughout the day.
As a six-month trial of working 80% of hours for 100% of pay ends, some firms say there is no going back.
While the full results of the study will be released next year, some companies had strong opinions on whether the four-day week was a force for good.
Brighton businesses have been urged to sign up for four-day working week trial.
It wasn't hard for Samantha Losey, managing director of Unity, a public relations firm in London, to convince her team to work fewer hours for the same paycheck. But it was an uphill battle to persuade her own board to join the world's biggest pilot of the four-day work week.