Hey, you kids. Turn off that damn music! | Communication Arts
Ernie Schenck asks his fellow ad creatives whether listening to music helps or harms their ideation process.
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Ernie Schenck asks his fellow ad creatives whether listening to music helps or harms their ideation process.
Ernie Schenck prognosticates a future in which artificial intelligence becomes creative.
Creative 35 Add to collection A global digital ad promoting the brand’s commitment to sustainability employs artificial intelligence to create imagery enhancing a message of ‘connectedness' When you think of artificial intelligence, do flowers come to mind? How about forests, leaves, trees or waves? If the concept of the natural world doesn’t automatically conjure up ideas of machine learning, robotic scriptwriting programs or optimisation algorithms, then Beko’s “Connections” may change your mind. That’s the title of a new, sixty-second global digital spot for the European a...