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endIndex: In October 2020, K-pop giant SM Entertainment introduced one of the members of their new girl group æspa, Karina with her avatar Ae Karina. Screenshot from AESPA/YOUTUBE OFFICIAL Technology has made it possible for digital celebrities to not only exist, but to amass instant reach and response. And with this new technology are legions of dedicated fans and detractors. æspa’s “Black Mamba” music video, a technicolored frenzy of neon lights and holograms, has racked up over 103 million views since it was released last November. The girl group’s pull, however, is that behind the frontlining four members are avatars: complete with unique personalities formed from having “AI brains,” says Lee Soo-Man, founder of the Korean company SM Entertainment. He envisioned that the real and virtual members would “also become friends and share information, they do things in their respective worlds and share what they do. They will also eventually be able to come ....