Page 2 - Generation Good News Today : Breaking News, Live Updates & Top Stories | Vimarsana

APR 22, 2021 This week, a look at the potential for a waste-fueled fashion industry, including a check-in on denim’s circularity efforts. The denim industry is doing damage control.  After decades of bad PR and being called the “most polluting” garment, denim-focused brands are making headway in becoming more sustainable. That’s largely been driven by a combination of collaboration, prioritization and expanded opportunities to scale. Even fast-denim brands are making progress, with Guess announcing this week an expansion of its sustainability goals, based ...

It’s been nearly a year since Aurora James, the Canadian-born creative director and founder of Brother Vellies and activist added another significant title to her resume — founder of the 15 Percent Pledge. Started in May 2020 “in direct response to the murders of George Floyd and Breonna Taylor” at the hands of law enforcement, James tells FASHION, the Pledge calls on major retailers to commit at least 15 percent of their shelf space to Black-owned businesses. In the intervening months, brands like Sephora, Gap Inc. and Moda Operandi, not to mention Canadian mega-brand Indigo, have a...

    After causing a stir with a star-studded casting during his first Fendi couture collection, Kim Jones made waves once again with his first RTW collection for the house. Inspired by the five Fendi sisters, the collection draws on the brand’s history and strong aesthetic combined with his own point of view. Head-to-toe neutrals, luxe-looking silks and knits paired with fringe and fur make this collection one we literally can’t wait to get our hands on. Gap releases the Generation Good campaign     After recently committing to the 15 Percent Pledge, Gap has further solidified its co...

"Gap was founded with the mission to do more than sell clothes," says Mary Alderete, global head of Gap marketing. "GENERATION GOOD reflects this ideal that we can all be our true selves and move things forward by being a force for good. It takes a collective to change the world and that's exactly what GENERATION GOOD is up to." Gap Teen kicks things off with youth demanding a spring awakening to meet a future of their making. Across gender equity, climate justice, racial equality and anti-bullying platforms, this natural born chorus of young voices raises the bar on what's expected and what'...

Watch the Gap Individuals Anthem Spring 2021 Video After Gap announced the brand would join Aurora James's 15 Percent Pledge — committing to amplifying Black voices with an additional $200,000 donation to the organization — and following up with a Black History Month collection, the spring 2021 campaign is revealed. Generation Good brings together optimistic activists and creators (including fashion designer Brother Vellies and businesswoman Aurora James herself) spanning across age groups, genders, abilities, and backgrounds. We see tattoo artist Dr. Woo and skater Ev...