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ami arad is a self-described modern gentleman. >> modern gentleman seemlessly traverses work play family friends, different social settings, and appreciates the finer things in life whether that's food and wine spirits and cigars beautiful cars nice time pieces. >> and his san francisco-based company, wingtip, which is half public retail store and half private social club is focused on making sure that that gentleman and some ladies too, have a place to go that fits their lifestyle. >> what are you guys selling here? it's not just that you're selling whisky and shoes, you're something something bigger. >> i mean i think at its most simplest level we're selling an experience. >> wingtips started in 2004 as an e commerce store curated by ami who at a young age always appreciated fine wines, cigars