The future is fluid: is the age of gender neutral marketing upon us?
"In 2020, there was a noticeable shift away from societal gender norms, with the conversation around breaking down gendered barriers becoming more mainstream," recalls Alex Ehmcke, chief operating officer at PinkNews. "The problematic nature that society puts on traditional gender norms isn't a niche anymore - it's becoming part of the conversation." In UK’s largest ever survey of its LGBT+ population, carried out in 2017, 6.9% of those surveyed identified as non-binary; Stonewall estimates that perhaps 1% of the British population identifies as trans or non-binary. Miley Cyrus and Cara Del...
Source: thedrum.com