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Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way. ....
OLAPLEX Dupes the Dupers on TikTok with New Product Launch modernsalon.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from modernsalon.com Daily Mail and Mail on Sunday newspapers.
/PRNewswire/ OLAPLEX, the #1 Prestige Hair Brand , pulled off the ultimate dupe of all time this week with the launch of OLADUPÉ. OLAPLEX single-handedly. ....