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Olaplex takes on dupe brands at their own game

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way. ....

Geoffrey Goldberg , Taylor Madison , Shae Alexis , Jue Wong , Chief Executive Officer , Audrey Boos , Artificial Intelligence Led , Red Point , Brand Innovation , Market Trends , Hair Care ,

OLAPLEX Dupes the Dupers on TikTok with New Product Launch

OLAPLEX Dupes the Dupers on TikTok with New Product Launch
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Shae Alexis , Geoffrey Goldberg , Yesly Dimate , Charlotte Watson , Taylor Madison , Lelani Green , Jue Wong , Chief Executive Officer ,

Olaplex Fights Back Against Dupe Culture With New Campaign – WWD

Olaplex, the bond-building hair care brand, is hitting back against dupe culture with its latest campaign. ....

Geoffrey Goldberg ,