How Helloworld scaled out its digital marketing platform
How Helloworld scaled out its digital marketing platform Digital marketing manager at travel retail network shares the steps he took to roll out Marketing Cloud to its 400-strong franchise retail network Rolling out a digital marketing platform across one function is hard enough when you consider the new technology skillsets and workflow change management involved. So you can imagine just how difficult it is when you add hundreds of independent franchisees into the mix. But that’s exactly what the digital marketing team at Helloworld has been doing over the last 12 months. The travel reta...
Source: cmo.com.au