Top 10 marketing moves from March - The Spirits Business
From drinks dispensers to bus tours, spirits brands took every opportunity to get the word out with their marketing moves in March.
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From drinks dispensers to bus tours, spirits brands took every opportunity to get the word out with their marketing moves in March.
Scotch whisky brand Ballantine’s has partnered with American hip hop group Wu-Tang Clan frontman RZA to release a vinyl record player.
Wu-Tang Clan frontman RZA has partnered with Scotch whisky firm Ballantine's on a series of product releases.
The new Ballantine’s 21 Year Old Signature Oak Edition, planned for global travel retail, focuses upon blended Scotch aged in sherry casks.
Borderlands and Ballantine's whisky announced their partnership to create a liquor themed around the game's infamous bartender, Mad Moxxi.