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This year’s CISW Webcon Webcon will be held on November 24 and 25, 2022, tackling “The Turning Point - Post Pandemic Consumer Insights and Trends.” ....
Filipino Gen Zers were intent on spending more over the recent holiday season than in 2020, displaying the strongest inclination among other age groups, a nationwide study reveals. According to a survey by Synergy Market Research, through its partner UK’s YouGov, an international research & data analytics company, 34 percent… ....
Published July 24, 2021, 10:03 AM Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, ranks 5th on market research firm YouGov’s Most Recommended Brands 2021 List in the Philippines. The rankings are based on YouGov BrandIndex’s positive recommendation score, which measures the percentage of a brand’s customers who recommend it to a friend or colleague. The latest rankings show the brands with the highest average recommended score from June 2020 to May 2021. Shopee also takes the top spot in the YouGov Recommend Top Improvers 2021 in the Philippines, going up from 71.9 in the previous year to 79.5. Shopee, YouGov ranking Germaine Reyes, President, and CEO of Synergy Market Research + Strategic Consultancy, YouGov’s affiliate partner in the Philippines, said, “Retail and fast-moving brands are showing their domination in this year’s YouGov Recommend Rankings in the Philippines. Notably, three out of the top ten are e-commerce platforms, mo ....