Subway Rewrites Playbook with Legacy Still Intact
Subway is in the habit of conducting listening tours, spending about a day and a half in different markets every two to three weeks. Leadership visits restaurants, sees what’s happening, and then has an afternoon meeting with 15-20 franchisees, from small single-unit operators to larger multi-store restaurateurs. There’s a reception afterward, which draws upwards of 50 visitors. Trevor Haynes, president of the chain’s North America segment, estimates that Subway has reached 1,000-plus stakeholders this way in the past two years.
Source: qsrmagazine.com
