The curious case of the WHSmith branding 'trial'
WHSmith’s new logo design has caused confusion and dismay, but offers some lessons for brands in how to handle an identity rollout
Source: creativereview.co.uk
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WHSmith’s new logo design has caused confusion and dismay, but offers some lessons for brands in how to handle an identity rollout
Swirling psychedelic symbols, playful motifs and abstract icons – these are the best logos of the 1960s, as picked by designers and industry experts.