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MediaCom, in collaboration with TfL, Red Consultancy and Diva Agency, won the Grand Prix at The Drum Awards for Out of Home in 2021. The campaign the announce the launch of PlayStation 5 also won the ‘Disruptive’, ‘Most Talked-About’, ‘Experiential/Ambient/Installation’ and ‘Spectacular’ categories. Here, the team behind the project explains the planning that went into launching one of the world’s most popular consoles.

Red Consultancy won the ‘Music and entertainment’ category at The Drum Awards for PR 2021 with its work on the UK launch of the Sony PlayStation 5. Here, the team behind the winning entry share the secrets of this successful activation...