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A look forward to 2024

What marketers forecast for next year’s priorities and leading trends. ....

United States , Alex Kooluris , Jeffrey Erb , Susan Manber , Maria Verastegui , Glenniss Richards , Richard Springham , Marc Iskowitz , Andrew Lyle , Katie Mccarthy , Peter Kane , Libby Swan , David Paragamian , Jose Ferreira , Publicis Health , Avalere Health , Health Monitor Network , Initiative Health , Acorda Therapeutics , Health Monitor ,

MM+M announces 2024's 40 Under 40 honorees

In its fifth year, the 40 Under 40 program celebrates the industry’s most highly regarded young talent. ....

New York , United States , Glenniss Richards , Jessica Akopyan , Larry Dobrow , Hannah Lucas , Kelsey Ruegger , Andrew Lyle , Henry Amato , Eli Lilly , Christopher Girardi , Sarah Mckeown , Aridia Polanco , Khari Motayne , Anna Kuchinsky , Marlo Benevento , Ariane Dumas , Jazmin Correa , Katie Buckley , Lalitha Priya Chandrashekhar , Joe Malunda , Dana Fallaize , Malay Patel , Quentin Obrien , Liz Mansell , Binish Khan ,

MM+M Podcast 5.31.23: Richards says Bayer pharma brands have activated on addressable TV

Marc Iskowitz interviews Bayer’s Glenniss Richards about how the pharma unit is testing native and video ads, Lecia Bushak recaps a White House proposal aiming to increase transparency around Medicaid prescription drug costs, and more. ....

White House , District Of Columbia , United States , Lecia Bushak , Marc Iskowitz , Glenniss Richards , Jack Obrien , Jacko Brien , Fall Out ,

Has media in-housing found a home in pharma?

In 2021, Bayer took its media planning and buying in-house. Two years later, why haven’t any other pharma giants followed its lead? ....

Jose Ferreira , Jerry Luciano , Glenniss Richards , Brian Cantwell , Trinity Life Sciences , Consumer Health , Media Group , Trinity Life , Trade Desk ,