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A look forward to 2024

What marketers forecast for next year’s priorities and leading trends. ....

United-states , American , Alex-kooluris , Jeffrey-erb , Susan-manber , Maria-verastegui , Glenniss-richards , Richard-springham , Marc-iskowitz , Andrew-lyle , Katie-mccarthy , Peter-kane

MM+M announces 2024's 40 Under 40 honorees

In its fifth year, the 40 Under 40 program celebrates the industry’s most highly regarded young talent. ....

New-york , United-states , Glenniss-richards , Jessica-akopyan , Larry-dobrow , Hannah-lucas , Kelsey-ruegger , Andrew-lyle , Henry-amato , Eli-lilly , Christopher-girardi , Sarah-mckeown

MM+M Podcast 5.31.23: Richards says Bayer pharma brands have activated on addressable TV

Marc Iskowitz interviews Bayer’s Glenniss Richards about how the pharma unit is testing native and video ads, Lecia Bushak recaps a White House proposal aiming to increase transparency around Medicaid prescription drug costs, and more. ....

White-house , District-of-columbia , United-states , Lecia-bushak , Marc-iskowitz , Glenniss-richards , Jack-obrien , Jacko-brien , Fall-out ,

Has media in-housing found a home in pharma?

In 2021, Bayer took its media planning and buying in-house. Two years later, why haven’t any other pharma giants followed its lead? ....

Germany , German , Jose-ferreira , Jerry-luciano , Glenniss-richards , Brian-cantwell , Pfizer , Trinity-life-sciences , Consumer-health , Facebook , Media-group , Google