BAT Shores Up US Heated Tobacco Prospects As Competition Grows
British American Tobacco has submitted an application to market its Glo Hyper device as a reduced-risk product in the United States.
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British American Tobacco has submitted an application to market its Glo Hyper device as a reduced-risk product in the United States.
British American Tobacco submitted a modified risk tobacco product application for its Glo Hyper heated tobacco device in the United States in December, CEO Tadeu Marroco told journalists...
In recent years, the tobacco industry has undergone significant change. This shift has been impacted by several factors, including changes in consumer perception of the dangers of smoking, the ability of tobacco companies to adopt innovative technology, and consumers' propensity for change. Additionally, the rise of government regulation has forced tobacco corporations to alter their strategies.
The Lucky Strike and Rothmans owner fell to a £3.68billion operating profit in the first half of 2022, even though total revenue jumped by 45 per cent.
The Rothmans and Lucky Strike owner still expects revenues to grow by 2 to 4 per cent on a constant currency basis this year despite increasing uncertainty.