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Blonde ambition: vlogging and a virtual Dream House help Barbie realize a digital future Barbie’s brand makeover – which has seen the doll evolve from blonde bombshell to 21st-century role model – has been well documented in recent years. Now, its top marketer Lisa McKnight is hoping smarter content, and even smarter tech, will propel the toy to new heights for a locked-down generation. Netflix, Amazon, Spotify and Barbie – just some of the brands that witnessed a Covid-19 boost in 2020. Though the 62-year-old doll might appear out of place on a list domin...

Burger King’s Fernando Machado: CMOs must kill short-term thinking in a crisis Burger King has just undergone its first redesign in 20 years, but that’s not all that’s changing for the fast-food giant in 2021. Here, Fernando Machado, global chief marketing officer of parent company Restaurant Brands International, reveals the creative and career lessons gleaned from a critical 12 months and what’s next for the Home of the Whopper. Forced to close restaurant doors around the world as lockdown restrictions came into force across international markets, Burger...